How New Era 59FIFTY Caps are Made

1 Eight rows of lock stitching hold your visor together despite the worst abuse. Pull one stitch. Pull two. It still holds together.

2, 3, 4, 5 Raised embroidery looks better. That's why New Era worked so hard to perfect it.

6 Embroidery looks better when the crown holds its shape. That's why the crown is fused.

7, 19 The fabric dye lot for each button has to match the cap dye lot. Underneath, buttons are made of galvanized steel to prevent rust.

8 Each panel seam looks good from the outside because a Triple Lock number 401 stitch is used. It looks good from the inside because special fabric tape is used.

9 Our inside detailing accounts for a precise fit and spectacular durability. Even the inside button is pinpoint accurate.

10 100% cotton face cloth sweatband will absorb a bathtub's worth of sweat.

11 Dupont formulation visor allows you to bend to your heart's desire without breaking.

12 Hand blocking raises the embroidery, smoothes and shapes the seams, and adds a final touch of love.

13 When you're as fanatical as we are about caps, you tend to be a little superstitious-so let's just say step 13 is in there but we don't like to talk about it.

14 The tag is sewn with two seams so it won't flop out and bug you.

15 Six eyelets. 36 stitches trim each eyelet. Details like that make the difference.

16, 17 New Era switched from eight panels to six in 1938. Six panel construction allows for a better fit.

18 New Era's 59FIFTY is 100% worsted wool for great insulation and ventilation.

20 New Era’s herringbone weave buckram adds extra durability even if you do put it in the dishwasher. *but please don't!

22 Kiss it, pack it, and send it off with love.